For many people of today Europe is identified with the European Union which gives the impression of being too far away from the ordinary citizen and which seems to have become a symbol for bureaucracy and distant governance.
In order to address these challenges and to safeguard the founding principles of the European project, we need to overcome this negative feeling about Europe: we must develop new ways of communicating Europe to our citizens, to our children, to our young people, to our grandparents - in short, to all the members of our society.
AER believes that best practices must be collected and ways of communication be compared. In particular regions can use the chance to come up with creative and modern ways of letting citizens participate in the construction of Europe.
In order to meet this communication challenge the AER has developed the AER Communicating Europe Award which is awarding every year regions that are best at communicating Europe to its citizens.
The aim of this award is to showcase and communicate best practices of regional communication strategies on Europe and to demonstrate to regional governments what could be done to make Europe relevant.
Director - Members Relations, Academic and Institutional Affairs
Tel./fax: +33 3 88 22 74 32
The AER Award Communicating Europe shall be awarded to regions that contributed to clarify European affairs to their citizens and which promote a better understanding of Europe in their region. The theme of European integration encompasses the activities and policies of the European Union , but also the wider concept of European values and identity, which are not only limited to the EU.
Participants should be regional authorities and their institutions from any Council of Europe country.
To evaluate the received projects the AER Secretariat is collaborating with a Jury. The Jury is composed of media experts including journalists, academics, representatives from communication agencies and a member of the AER secretariat.
The AER Communicating Europe Award is an excellent tool for regions to gain visibilty on the European map and is helping regions to position themselves in a European framework. In addition regions can also gain a say within the national landscape. Sisak-Moslavina, a region from Croatia for example, received for its project „Youth building path to Europe“ a doubling of its budget from their foreign affairs ministry because of to the AER Award.