It is a well-known fact that one of the EU's greatest challenges is making the citizens understand the workings and decision making of the EU institutions and engaging them in its work. Regions have the potential to play a decisive role as bridges between the European level and the citizens: on one side they play a key role in implementing European policies on the ground, and on the other side they are able to bring the views of the citizens to the European decision-making table.
The regions can act as the link between the European level and the citizens which today are seemingly distanced from one another. As one of the democratically-elected levels of government closest to the citizen, the regions have an important role to play in bridging the gap.
The June 2007 European Council underlined the crucial importance of reinforcing communication with the European Citizens. Last October (2007) the European Commission published a Communication called: Communicating Europe in Partnership. This Communication builds on the previous iniatives and activities of the European Commission, it sums them up, consolidates current activities, and it formulates a set of concrete proposals on how to enhance communication policy of the EU.
In this White Paper, the European regions set out their shared strategy for how they, working together with the citizens and with local, national and European institutions, can help to tackle some of the core problems facing European integration today. It shows how the regions can bring legitimacy to the European integration process and sets out a series of concrete measures that can help to bring the grassroots back into the European Union.
The European Commission has developed a number of strategies for improving communication with the citizens, set out in its so-called Plan D' and Communications Strategy'. The AER believes that the Commission needs to give a far greater role to the regions in these initiatives and that it needs to devolve its financial resources for communication to the regional level, where they can be used most effectively.
In order to make people aware of their European identity and to help regions to play their part in the European integration process, the AER developed a set of initiatives: